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Business Problem
Burger
King World Headquarters in Miami, FL needed help
managing an offshore development project and
implementing a custom Sales Force Automation / Executive
Information System (SFA/EIS) called "RoadRunner".
RoadRunner was one of the first Balanced Scorecard
Systems*.
In 1995, this was also one of the first
offshore efforts by a major U.S. corporation. |
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Business Solution
Neil Foley,
Director of MIS at Burger King, selected BIZRULES to
help them manage the offshore vendor and to implement
the RoadRunner SFA/EIS application.
RoadRunner helped 400 field Managers and 6 Regional VPs
track Sales and A/R for 6,000 Burger King stores
nationwide.
This
custom vendor system was written in VB4 and Access in
1997. BIZRULES' role was to represent Burger King's
interests, handle contract negotiations with the
offshore vendor, define BK client specifications, system
requirements, business rules, manage testing and
training, and to implement the system to over 400 users.
Burger King asked
BIZRULES
to help them manage this
EIS project because of our founder's experience building
Mobil
Oil's
first successful EIS.
Business Goals & Benefits
This
mission-critical system enabled six Regional VPs and 400
field Managers to track Sales and A/R in 6,000 BK
restaurants nationwide. |
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The custom Balanced Scorecard System
that we implemented at Burger King was
one of the first balanced scorecard
systems ever built.
It was developed
by a vendor that was eventually bought
out by Oracle.
Oracle now markets
this system as the Oracle Balanced
Scorecard application. |
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