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Costco Rulebook: Simple Strategy Rules

The secret to Costco's success is two simple strategy rules. This RuleMap shows how Costco's strategy rules align to its business mission, vision, principles, goals, objectives, and strategies.

This diagram shows elements of Costco's enterprise architecture. When I showed this to John Zachman, he said "Now that's enterprise architecture!" 

Knowledge sources: Costco Company Profile, CEO quotes, and How Costco Became the Anti-Wal-Mart, New York Times, 20050717.

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