BIZRULES' WEB SMART AD^TM uses Artificial Intelligence Question Answering ^TM (AI/QA ^TM) technology to power a truly “Smart Ad”. Imagine a banner ad that:

• Allows expert-level product recommendation knowledge to be directly delivered in a Banner Ad
• Contains a "smart" dialogue marketing conversational interface that emulates the interaction customers would have with an expert salesperson
• Gives customers the right answer every time
• Asks the fewest possible questions
• Never forgets to ask key questions

The intelligent interactive dialogue and expert answers can be delivered in a Banner Ad on a web page, email or PDA.

A.I. Algorithms recommend the best products for each customer's unique needs and interests. Clicking the recommended product leaves the Banner Ad and links to your desired web page.

Customers often re-run the WEB SMART AD to see “what if” and compare their product options. Because the ad is “sticky” it gets more “face time.”

We invite you to stop by our table at the DM Summit to see our WEB SMART AD solution. Or call us to schedule a demo just for you.

Matthew Glotzbach, head of products for Google Enterprise.