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Costco Rulebook: Simple
Strategy Rules
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The secret to Costco's success
is two simple strategy rules. This
RuleMap™ shows
how Costco's strategy rules align to its business
mission, vision, principles, goals, objectives, and
strategies.
This diagram shows elements of Costco's enterprise
architecture. When I showed this to John Zachman, he
said "Now that's enterprise architecture!"
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Knowledge sources: Costco Company Profile, CEO
quotes, and
How Costco Became the
Anti-Wal-Mart, New York Times, 20050717. |
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